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11/13/10

The New-Media Ringmaster

I received my December copy of The Harvard Business Review today. I was only semi-surprised to see Social Media Branding on the cover. There are 3 great articles but one peaked my interest the most. Patrick Spenner's "Why you need a New-Media Ringmaster" brings three key attributes of a ring master into play: Lean Collaboration Skills, Integrative Thinking and High Speed. I completely agree. I would post a link to the article, but it's not on-line yet. Get a hard copy and read this one yourself if you're in the social media space.