Hensley Elam Blog

Today's blog entry - an idea about Social Media and Branding for IT companies. In a group of 300 of the countries leading IT firms that are in Vegas at a vendor confernence I came to realize that Hensley-Elam has been very gifted to have our creative group resources on hand. Because of the services that we deliver to our clients, we were able to leap into the Social Media space for our own purposes. I was really surprised when I see companies both larger and smaller than Hensley-Elam that are struggling with how to incorporate social media into their strategies. In a small group of 50 Hensley-Elam was the only firm that had a blog, Facebook business page, and a twitter personality. They didn't ask about Youtube or any of the other tools that we use. Outstanding!!

I received my December copy of The Harvard Business Review today. I was only semi-surprised to see Social Media Branding on the cover. There are 3 great articles but one peaked my interest the most. Patrick Spenner's "Why you need a New-Media Ringmaster" brings three key attributes of a ring master into play: Lean Collaboration Skills, Integrative Thinking and High Speed. I completely agree. I would post a link to the article, but it's not on-line yet. Get a hard copy and read this one yourself if you're in the social media space.