Hensley Elam Blog

Today's blog entry - an idea about Social Media and Branding for IT companies. In a group of 300 of the countries leading IT firms that are in Vegas at a vendor confernence I came to realize that Hensley-Elam has been very gifted to have our creative group resources on hand. Because of the services that we deliver to our clients, we were able to leap into the Social Media space for our own purposes. I was really surprised when I see companies both larger and smaller than Hensley-Elam that are struggling with how to incorporate social media into their strategies. In a small group of 50 Hensley-Elam was the only firm that had a blog, Facebook business page, and a twitter personality. They didn't ask about Youtube or any of the other tools that we use. Outstanding!!

Hensley-Elam is often asked in our creative group about helping "go viral" on the web. There is an excellent article in this month's Harvard Business Review about viral marketing. Really, forget about viral marketing tools and issues being the first order of business. Make the PRODUCT viral. "Simply adding a "share" button to your product can increase peer-to-peer influence over product purchase by 400%." This is 10 times more effective than a rotating banner ad and twice as effective as email campaigns. Call us to talk about big ideas.