Viral Marketing - Forget About it!
Hensley-Elam is often asked in our creative group about helping "go viral" on the web. There is an excellent article in this month's Harvard Business Review about viral marketing. Really, forget about viral marketing tools and issues being the first order of business. Make the PRODUCT viral. "Simply adding a "share" button to your product can increase peer-to-peer influence over product purchase by 400%." This is 10 times more effective than a rotating banner ad and twice as effective as email campaigns. Call us to talk about big ideas.